About us

Liita Care is a MedTech company focused on Respiratory Health.

We are committed to improve quality of life for patients and healthy consumers by developing and manufacturing new and better therapies and medical devices for respiratory health management.

Together with our top-of-line CRO and CMO partners, we develop and manufacture according to pharmaceutical standards.

Our vision

There is a direct correlation between respiration and quality of life. Despite this, inhaled airborne pollutants, pollen or viruses result in limited vitality for billions of people every day.

We regard this global challenge as an opportunity to create value by helping people breathe better.


It is the Liita Care vision to be a defining contributor to the global respiratory health market.

Our mission

The Liita Care mission is to invent improved ways and means to manage respiratory health. 


We do this by identifying key challenges for patients and healthy consumers and by working with leading scientists, designers and manufacturers in developing new and improved solutions to these challenges. We base our innovation on the latest scientific research and consumer insights from our commercial partners.



Our goal is to rethink the offerings in the following categories:


  • Pulmonary drug delivery platforms/Inhaler devices
  • Non-medical respiratory congestion relief
  • Patient-to-Patient networking tools

We are committed to improving the lives of:


  • Chronically ill (Asthmatics, COPD, CF patients, Allergic Etc.)
  • Healthy consumers with temporary challenges (PM 2.5 pollution, indoor pollution, cough/cold etc.)

We join forces with major industry entities that are established in the markets that we aim for. We engage in partnerships at an early stage in order to tailor the product development to their specific market challenges.

Together with established licensing partners, we aim to acquire a fair share of the global respiratory market.

Corporate identity


As oxygen is required to sustain cellular existence, there is a direct correlation between the quality of life and breathing ability.


This fact is in our DNA – and in our name, the acronym for Life Is In The Air.

Download the Liita Healthcare logo here:

The team


Martin Ohrt


Henrik Harboe


Key advisors

Marcus Choleva (Strategy)

Yoanna Choleva (R&D)

Vagn Handlos (R&D)

Daniel Bar-Shalom (R&D)

Peter Houmøller (IPR)

Jeppe Paustian (Design)