Privacy Policy
Last updated: 4 September 2026
1. Data controller
LIITA Care ApS is the data controller for personal data collected through liitacare.com and through direct enquiries connected with the website.
LIITA Care ApS
CVR no. 34353859
Kronprinsensgade 3, 4.
1114 Copenhagen K
Denmark
Email: info@liitacare.com
2. Personal data we collect
When you use our contact form or contact us directly, we may collect your name, email address, telephone number, organisation, the content of your message and subsequent correspondence. When you visit the website, technical information may be collected through cookies and similar technologies. This may include your Internet Protocol address, browser and device information, approximate location, referring page, pages visited, date and time, cookie identifiers and information about how the website is used. The contact form is intended for general and business enquiries. Please use an appropriate healthcare channel for personal medical advice and avoid submitting medical records or other sensitive personal data through the website.
3. Why we process personal data
We process personal data to:
• respond to enquiries and communicate with potential partners, researchers, customers, media representatives and other stakeholders;
• manage business relationships and take steps requested before entering into an agreement;
• operate, secure, maintain and improve the website;
• understand website use and measure communication effectiveness where consent has been given; and
• meet legal obligations and establish, exercise or defend legal claims.
The legal bases are Article 6(1)(a) of the General Data Protection Regulation for consent, Article 6(1)(b) for steps taken at your request before entering into a contract or for performance of a contract, Article 6(1)(c) for legal obligations and Article 6(1)(f) for our legitimate interests in responding to enquiries, communicating about our activities and maintaining a secure and effective website.
4. Cookies
The website uses cookies and similar technologies that are necessary for core functions and security. Analytics or other non-essential technologies are used on the basis of your consent where required. You can accept, reject or change your choices through the cookie banner or cookie settings. Further information about the cookies currently used, their providers, purposes and storage periods is available through the website's cookie settings.
5. Service providers and recipients
We may share personal data with service providers that support website hosting, contact forms, analytics, email, information technology and security. Our website is hosted on the Wix platform. These providers process data under contractual obligations and only for the purposes for which they have been engaged. We may also disclose information to professional advisers, public authorities or other recipients where this is necessary to comply with law, protect legal rights or manage a business relationship requested by you.
6. Transfers outside the European Economic Area
Some service providers may process personal data outside the European Economic Area. Where this occurs, the transfer is based on an applicable lawful mechanism, such as a European Commission adequacy decision or Standard Contractual Clauses, together with supplementary safeguards where required.
7. Retention
We keep personal data only for as long as necessary for the purpose for which it was collected. Retention is determined by the nature of the enquiry, whether a business or research relationship continues, and any applicable documentation or limitation requirements. Records required by law are retained for the applicable statutory period.
Cookie and technical-data retention periods vary by technology and are shown in the website's cookie settings where applicable.
8. Your rights
Subject to the conditions in applicable data-protection law, you may request access to your personal data, correction of inaccurate data, deletion, restriction of processing, data portability or object to processing based on legitimate interests. Where processing is based on consent, you may withdraw that consent at any time without affecting processing carried out before withdrawal. To exercise your rights, contact info@liitacare.com. We may request information needed to verify your identity and protect your data.
9. Complaints
You may lodge a complaint with the Danish Data Protection Agency:
Datatilsynet
Carl Jacobsens Vej 35
2500 Valby
Denmark
10. Security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration or disclosure.
11. Changes to this policy
We may update this Privacy Policy to reflect changes in our website, processing activities or legal requirements. The current version and update date will be published on this page.